Velo Club De Morgannwg
Branding & Kit Design

A cycling club spanning generations needed a brand everyone could wear with pride. The identity draws from the Glamorgan flag and is bold, graphic and unmistakable. I went to Mallorca with the club to document the kit in action.

Velo Club De Morgannwg Friend and Friends Cycling Brand Design 1
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 2
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 3
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 7
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 6
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 4
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 5
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 8
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 9
Friend and Friends Velo Club De Morgannwg Cycle-14.jpg
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 11
Velo Club De Morgannwg Friend and Friends Cycling Brand Design 12
Previous

Identity for a management company as serious as the artists it represents.
Next

Brand identity for an intimate theatre company. Warm and quietly distinctive.