Nike Golf Player Logos
Branding (Self-initiated)

Five of the world's best golfers. With no brief or client I asked myself what would their brands look like if someone took them seriously? Fleetwood, Wie West, McIlroy, Korda and Scheffler.

Tommy Fleetwood

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Tommy Fleetwood •

Tommy Fleetwood golf identity concept, self-initiated golfer branding by Cardiff brand designer Friend and Friends, Wales
Tommy Fleetwood golf identity concept, self-initiated golfer branding by Cardiff brand designer Friend and Friends, Wales
Tommy Fleetwood golf identity concept, self-initiated golfer branding by Cardiff brand designer Friend and Friends, Wales
Tommy Fleetwood golf identity concept, self-initiated golfer branding by Cardiff brand designer Friend and Friends, Wales
Tommy Fleetwood golf identity concept, self-initiated golfer branding by Cardiff brand designer Friend and Friends, Wales

Michelle Wie West

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Michelle Wie West •

Michelle Wie West golf identity concept, brand design project by Friend and Friends, Cardiff
Michelle Wie West golf identity concept, brand design project by Friend and Friends, Cardiff
Michelle Wie West golf identity concept, brand design project by Friend and Friends, Cardiff
Michelle Wie West golf identity concept, brand design project by Friend and Friends, Cardiff
Michelle Wie West golf identity concept, brand design project by Friend and Friends, Cardiff

Rory McIlroy

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Rory McIlroy •

Rory McIlroy golf identity concept, self-initiated brand design by Friend and Friends, Wales
Rory McIlroy golf identity concept, self-initiated brand design by Friend and Friends, Wales

Nelly Korda

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Nelly Korda •

Nelly Korda golf identity concept, brand design project by Cardiff-based Friend and Friends
Nelly Korda golf identity concept, brand design project by Cardiff-based Friend and Friends
Nelly Korda golf identity concept, brand design project by Cardiff-based Friend and Friends
Nelly Korda golf identity concept, brand design project by Cardiff-based Friend and Friends
Nelly Korda golf identity concept, brand design project by Cardiff-based Friend and Friends

Scottie Scheffler

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Scottie Scheffler •

Scottie Scheffler golf identity concept, self-initiated golfer branding by Friend and Friends, Cardiff, Wales
Scottie Scheffler golf identity concept, self-initiated golfer branding by Friend and Friends, Cardiff, Wales
Scottie Scheffler golf identity concept, self-initiated golfer branding by Friend and Friends, Cardiff, Wales
Scottie Scheffler golf identity concept, self-initiated golfer branding by Friend and Friends, Cardiff, Wales
Scottie Scheffler golf identity concept, self-initiated golfer branding by Friend and Friends, Cardiff, Wales
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Full rebrand for a father-son brewery. Bold, minimal and built to stand out.