Black and white portrait of a man wearing glasses with short, tousled hair, looking to the side.

OWEN FRIEND•BRAND DESIGNER•

OWEN FRIEND•BRAND DESIGNER•

Brand Identity Design in Cardiff.

A logo on its own won't carry a business. The identity is everything around it - the colours, the type, the way it sounds, how it all hangs together across your site, your packaging, your shopfront. That's the bit that makes people remember you, and pick you over the next lot.

I build brand identities for businesses in Wales and the rest of the world. Usually for people who want more than something that just looks tidy - they want a brand with a point of view, one that won't look dated in eighteen months.

I start with a few straight questions before I touch any design. Who are you, who's it for, what do you want people to feel. Once that's clear, the look has something solid to stand on.

Starting something new, or your current brand's stopped pulling its weight?

Let's talk.